Close Menu
    Facebook X (Twitter) Instagram
    Trending
    • Again Boko Haram Kills Nine In Borno, Governor Zulum Mourns
    • There Is Pain Behind That Smile. Just Do Your Bit – By Dr Hassan Gimba
    • What Can Nigeria Learn From China’s Electricity Revolution? – By Dr Dakuku Peterside
    • Amaechi: Nigerian Politicians And Doublespeak – By Kazeem Akintunde
    • Remembering ‘Watergate Scandal’ And Danger Of Crippling Opposition – By Martins Oloja
    • When Power Mongers Regroup: Inside The ADC Circus – By Temitope Ajayi
    • Kwankwaso: The Northern Titan Tinubu Needs For 2027 – By Lamara Garba Azare
    • THROWBACK: How I Became Known As Dodo Mayana – Peter Rufai
    Facebook X (Twitter) Instagram
    NEWS POINT NIGERIANEWS POINT NIGERIA
    UBA 720X90
    • HOME
    • NEWS

      Again Boko Haram Kills Nine In Borno, Governor Zulum Mourns

      July 6, 2025

      I’m Going To Contest For President In 2027, Peter Obi Declares

      July 6, 2025

      FG Fines Multichoice N766m For Violating Data Protection Act

      July 6, 2025

      We Haven’t Received Any Court Reinstatement Order On Natasha – Senate

      July 6, 2025

      ‘Crush Them All’, Tinubu Orders Military To Confront Terrorists, Bandits

      July 6, 2025
    • COLUMN

      There Is Pain Behind That Smile. Just Do Your Bit – By Dr Hassan Gimba

      July 6, 2025

      What Can Nigeria Learn From China’s Electricity Revolution? – By Dr Dakuku Peterside

      July 6, 2025

      Amaechi: Nigerian Politicians And Doublespeak – By Kazeem Akintunde

      July 6, 2025

      Remembering ‘Watergate Scandal’ And Danger Of Crippling Opposition – By Martins Oloja

      July 6, 2025

      Don’t Kill Yourself Because He’s Cheating – By Funke Egbemode

      July 6, 2025
    • EDUCATION

      13 Countries Offering Free Or Low-Cost PhD Programmes For Non-Citizens

      January 25, 2025

      NECO: Abia, Imo Top Performing States In Two Years, Katsina, Zamfara Come Last

      October 3, 2024

      NBTE Accredits 17 Programmes At Federal Polytechnic Kabo

      August 20, 2024

      15 Most Expensive Universities In Nigeria

      May 19, 2024

      FULL LIST: Tinubu Appoints Former SGF Yayale, Ex-Governor Yuguda, Muhammad Abacha, Jega In Universities’ Governing Councils

      May 18, 2024
    • INTERNATIONAL

      Israeli Army Targets Gaza City With Heavy Strikes, Killing 39

      July 6, 2025

      French Intelligence Claims China Trying To Foil Global Sale Of Rafale Jets

      July 6, 2025

      Israel Sending Negotiating Team To Qatar For Gaza Ceasefire Talks

      July 6, 2025

      Texas Flood Kills 24 As Rescuers Search For Children Missing From Girls’ Camp

      July 6, 2025

      UN Says 613 Gaza Killings Recorded At Aid Sites, Near Humanitarian Convoys

      July 5, 2025
    • JUDICIARY

      FULL LIST: Judicial Council Recommends Appointment Of 11 Supreme Court Justices

      December 6, 2023

      Supreme Court: Judicial Council Screens 22 Nominees, Candidates Face DSS, Others

      November 29, 2023

      FULL LIST: Judicial Commission Nominates 22 Justices For Elevation To Supreme Court

      November 16, 2023

      Seven Key Issues Resolved By Seven Supreme Court Judges

      October 26, 2023

      FULL LIST: CJN To Swear In Falana’s Wife, 57 Others As SANs November 27

      October 12, 2023
    • POLITICS

      What Peter Obi May Lose If He Joins Coalition As VP Candidate

      May 25, 2025

      Atiku Moves To Unseat Wike’s Damagum As PDP Chairman, Backs Suswam As Replacement

      April 15, 2024

      Edo’s Senator Matthew Uroghide, Others Defect To APC

      April 13, 2024

      Finally, Wike Opens Up On Rift With Peter Odili

      April 2, 2024

      El-Rufa’i’s Debt Burden: APC Suspends Women Leader For Criticising Kaduna Gov

      March 31, 2024
    • SPORTS

      THROWBACK: How I Became Known As Dodo Mayana – Peter Rufai

      July 6, 2025

      Zubimendi Joined Gunners For £60m – How Arsenal Signed Arteta’s ‘Obsession’

      July 6, 2025

      Best Of African Women’s Football On Display As WAFCON Kicks Off

      July 6, 2025

      Mbappe Scores As Real Madrid Beat Dortmund To Set-Up PSG Semi-Final

      July 6, 2025

      Super Eagles’ Captain, Ahmed Musa Named General Manager Of Kano Pillars

      July 5, 2025
    • MORE
      • AFRICA
      • ANALYSIS
      • BUSINESS
      • ENTERTAINMENT
      • FEATURED
      • LENS SPEAK
      • INFO – TECH
      • INTERVIEW
      • NIGERIA DECIDES
      • OPINION
      • Personality Profile
      • Picture of the month
      • Science
      • Special Project
      • Videos
      • Weekend Sports
    NEWS POINT NIGERIANEWS POINT NIGERIA
    UBA 720X90
    Home - Musawa’s ‘Partnerships Strategy’ And Economic Lifeline For Tourism Sector – By Chindaya Ahmadu

    Musawa’s ‘Partnerships Strategy’ And Economic Lifeline For Tourism Sector – By Chindaya Ahmadu

    By Chindaya AhmaduApril 4, 2025
    Hannatu Musawa 1

    NIGERIA’s creative economy and tourism sector are both offering a veritable economic lifeline to Nigerian creative and upbeat investors, and this is as a result of the policy initiatives and bold reforms of the Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa.

    In alignment with President Bola Ahmed Tinubu’s vision of building a $1 trillion economy, the ministry under her leadership has already forged strategic partnerships that will drive growth, enhance cultural diplomacy, and boost GDP contribution from the ministry to the nation’s economy.

    A landmark achievement recorded by the ministry recently through a core strategic partnership between the ministry and the African Export-Import Bank (Afrexim Bank) has led to the $200 million financing facility with the Afrexim Bank which is scheduled to come into full operations by the mid-2025, and is set to provide essential funding for businesses and entrepreneurs in the creative sector. This move ensures that Nigeria’s creatives—ranging from filmmakers to digital innovators—have the capital needed to scale their ventures, create jobs, and expand their global reach.

    UBA

    One of the most impactful initiatives is the Creative Leap Acceleration Programme (CLAP), developed in partnership with Lebara Nigeria. This initiative provides creatives with equitable loans, digital financing, and affordable internet access, ensuring their seamless participation in the digital economy. Additionally, inbound tourists will benefit from streamlined financial services and eSIM activation, enhancing their experience in Nigeria.

    To strengthen Nigeria’s creative workforce, the Federal Ministry of Arts, Culture, Tourism and Creative Economy (FMACTCE) has partnered with Alison, a global e-learning provider, integrating its Learning Management System (LMS) into CLAP. This offers creatives access to courses in digital media, gaming, music production, and cinematography, positioning Nigeria as a globally competitive creative hub. Recognising the need for financial security, the ministry has also joined forces with Prembly to implement advanced Know Your Customer (KYC) verification, Anti-Money Laundering (AML) compliance, and fraud prevention measures, ensuring financial integrity within the creative sector.

    WIDGET ADS

    A boost to digital storytelling comes through the Content Creators Challenge, a partnership between FMACTCE and TelAirVision. This initiative provides funding, mentorship, and distribution support for digital creatives transitioning from short-form to full-length productions. By expanding opportunities in the content economy, the programme fosters innovation and employment while promoting Nigerian talent on a global stage.

    Attracting investment into the creative industry is another key focus. FMACTCE has collaborated with the Presidential Tax Committee to introduce tax incentives and credits, making Nigeria’s creative sector more appealing to foreign investors.
    On a grassroots level, the ministry is partnering with state governments to establish Renewed Hope Cultural Villages across Nigeria, including the Federal Capital Territory. These cultural villages will preserve historic sites, promote local festivals, and create employment opportunities, reinforcing economic diversification and tourism development.

    Thomas Sankara African Leadership Prize

    Infrastructure investment is also receiving attention through an MoU with Cavista Holdings, which focuses on developing tourism infrastructure, digitising tourism experiences, and investing in human capital. By strengthening public-private partnerships, this initiative positions Nigeria as a global tourism destination and stimulates job creation in the sector.

    Beyond local initiatives, FMACTCE is strengthening international collaborations to elevate Nigeria’s creative and cultural economy through another grand partnership with the British Council, with this milestone partnership agreement focusing on skills development, cultural exchanges, and strengthening the creative sector in Nigeria.

    Nigerian TAX Reform - Federal Goverment

    Recognising the importance of global benchmarking, the ministry has engaged the Boston Consulting Group (BCG) to analyse best practices from South Korea, Saudi Arabia, India, Japan, and China. These insights will help Nigeria tailor policies that drive the creative economy’s growth and maximise its GDP contribution.

    A strategic agreement with Brazil includes the renovation of Casa da Nigeria in Salvador, fostering co-productions in film and music and promoting cultural exchange. Similarly, a partnership with the French Republic grants Nigerian creatives access to French markets and specialised training in fashion, gaming, and cinema.

    To further enhance tourism experiences, FMACTCE’s collaboration with Wakanow will introduce cultural desks at international airports. These will feature live performances, curated exhibitions, and digital travel solutions, enriching visitors’ first impression of Nigeria.

    National Orientation Agency Page UP
    National Orientation Agency - Down

    Recognising the need for skills development, FMACTCE has partnered with Lens For Good to implement capacity-building programmes that equip young entrepreneurs with the expertise required to thrive in the creative and tourism industries.

    One of the most ambitious undertakings is the Nigeria Destinations 2030 Initiative, designed to create two million jobs in Nigeria’s creative economy by 2030.

    Financial sustainability is further reinforced through a partnership with the Ministry of Finance Incorporated (MOFI), which aims to securitise both tangible and intangible assets in Nigeria’s creative and cultural economy. By unlocking new revenue streams and attracting private-sector investments, this initiative ensures long-term economic growth in the creative sector.

    Highlighting its commitment to global recognition and innovation, FMACTCE has formalised a landmark partnership with Africana Bespoke Tailoring Nigeria Limited. Signed by Musawa and Africana’s Managing Director, Charles Oronsaye, this collaboration establishes a strategic framework to drive Nigeria’s creative and tourism industries to international prominence.

    Through these strategic partnerships, Musawa is taking decisive steps to place Nigeria on the global map, ensuring that the creative and tourism sectors are not just contributors to the economy but key drivers of national prosperity.

    The ministry’s initiatives will not only create jobs and attract investment but also position Nigeria as a cultural powerhouse in the global economy.

    • Ahmadu is the director of press, Ministry of Tourism.

    Hannatu Musawa Ministry Of Tourism Opinion
    Share. Facebook Twitter WhatsApp LinkedIn Telegram Email

    Related Posts

    When Power Mongers Regroup: Inside The ADC Circus – By Temitope Ajayi

    July 6, 2025

    Kwankwaso: The Northern Titan Tinubu Needs For 2027 – By Lamara Garba Azare

    July 6, 2025

    Ribadu: Of Progress And Agents Of Distraction – By Khalid Mahmud

    July 6, 2025

    WAES: From $208bn Trade To Economic Rebirth In West Africa – By Omoniyi Joshua

    July 5, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Latest Posts

    Again Boko Haram Kills Nine In Borno, Governor Zulum Mourns

    July 6, 2025

    There Is Pain Behind That Smile. Just Do Your Bit – By Dr Hassan Gimba

    July 6, 2025

    What Can Nigeria Learn From China’s Electricity Revolution? – By Dr Dakuku Peterside

    July 6, 2025

    Amaechi: Nigerian Politicians And Doublespeak – By Kazeem Akintunde

    July 6, 2025

    Remembering ‘Watergate Scandal’ And Danger Of Crippling Opposition – By Martins Oloja

    July 6, 2025
    Advertisement
    WIDGET ADS
    News Point NG
    © 2025 NEWS POINT NIGERIA Developed by ENGRMKS & CO.
    • Home
    • About us
    • Disclaimer
    • Our Advert Rates
    • Privacy Policy
    • Terms of Use

    Type above and press Enter to search. Press Esc to cancel.

    Join Us On WhatsApp